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IBM报告发现:“信息追寻者”体现了新兴“有待争夺”的健康器械市场 - China Medical Device Manufacturer
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Tue, October 17th, 2017

2011年8月CMDM电子快讯 » 行业新闻
IBM报告发现:“信息追寻者”体现了新兴“有待争夺”的健康器械市场

IBM公司近期的报告发现,医疗设备对那个相对健康、并寻找控制健康状况途径的人群服务不足。IBM商业价值学院题为《连接健康设备的未来》的报告源自对医疗设备制造商、消费电子公司的采访、以及超过1,300份设备使用者和护理人员的问卷调查。

该报告将“健康器械”定义为“可以感应、检测或测量某种特定条件,并具备软件功能的仪器、设备或者装置,可应用于健康、诊断或者医疗目的。”

该报告发现,通常有两种消费人群使用这些设备:那些非常重视健康和健身的人和那些身患慢性病或者绝症的人。但是,第三类名为“信息搜寻者”的消费者代表了一个新兴市场:那些通常身体健康,但是希望对医疗条件、健康问题或者风险有所控制的人。这对医疗设备制造商来说是一个前景广阔的市场,这个群体的规模比另外两个群体加起来还要大,而且他们大多数还没有使用家庭健康电子产品。

消费者对使用某个消费电子公司或者医疗设备公司的家庭健康电子产品并没有偏好,该报告称:这意味着该市场有待上述两个行业“争夺”。

该报告还包括很多其他有意思的信息,比如当前的客户如何使用医疗器械,当他们选择医疗器械的时候,最优先考虑那些因素。参加调查的大约一半人员使用医疗器械测量、并管理某种已知的健康问题。选择医疗器械的最优考虑因素是便于使用,价格是第二要素、性能是第三要素。

《连接的健康设备报告》的全文可以从IBM商业价值学院网站上下载。

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